Two New strong conquerors in the race of URL Shortener: Google and Facebook

There exist several services making it possible to shorten the URL to share links in sites like twitter. TinyUrl Started In 2002. Since then, many have done so. These shorten links are very popular in sites like twitter (where the number of characters per message is limited). Yet, Google and Facebook do not wish to stay out of this game anymmore. They are now going to offer that same service.
Goo.gl is the Google Url shortener and is integrated in feedburner and at the google toolbar . But, for now only it  is currently available for Google products and not for broader consumer use.

Here what Google said about Goo.gl on their Blog last weekend:

“Google URL shortener is not a stand-alone service; you can’t use it to shorten links directly. Currently, Google URL Shortener is only available from the Google Toolbar and FeedBurner. If the service proves useful, we may eventually make it available fora wider audience in the future.”

To use goo.gl it is required the ultimate versions of the feedburner and googletoolbar software. Lets also highlight that
goo.gl is compatible whit internet explorer and firefox. Nevertheless, on their blog, google does not exclude to spread the
access to a larger audience if success comes along.

• This is what this new feature offers:
• Stability – ensuring that the service has very good uptime
• Security – protecting users from malware and phishing pages
• Speed – fast resolution of short URLs

To note that for reasons of security, google will inspect every shorten URL to verify if the link doesn’t redirect towards a malevolent  site. Net serfers have been alerted by many security experts against that risk. Bit.Ly is even associated to Websense,but also Sophos and Virgins to detect the Urls whit risk.

FaceBook also has launched fb.me, but for the time being, it only is available to the market of mobile. We don’t know yet, if they intend to enlarge to other platforms,but probability is high that they will in a long term, if we think of their strategy called “FaceBook Connect” becoming a search engine of social connections. Across all links which they will list on fb.me, they are so going to be able to refine the priorities of the users on their reading and so prioritize links according to their popularity or so.
On their web pages though exemples have been found such as: http://fb.me/dasilva.christophe wich could explain an officialization of the service. I bet we will soon find out more.