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Archive for February 5, 2010
An Online Marketing Campaign Can Be Easy
Feb 5th
An effective online marketing campaign can be almost as important to selling as the product or service itself. It doesn’t matter how great it is that you have made, it goes nowhere without a good way to market it. Because the marketing is so important it is easy to be intimidated by it but it doesn’t need to be that way. You can build one if you break it down into bite size pieces.
First thing you need to do is figure out who your customer is. What is the perfect customer you are looking for? How old is my customer? What is their sex? Where do they work? What type of work do they do? What is their household Income? Is what I am offering realistically in their price range? Where do they usually go to look for what I am offering and what does it usually take to get their business. Not all of these questions apply to your particular product or service but the first thing for you do is find out what questions apply and then answer them.
The second thing that you need to do is to find out how you are going to get their attention. Where is it that you are going to go to try and get their business? Are you going to focus on just one avenue or are there several that you can use effectively to reach wider range of customers? Look at all the different avenues available to you whether putting ads on other web sites or pay-per-click. Find out what others are doing and see if it would work for you.
A third thing that you need to do is set a budget. It may not be cheap but it doesn’t have to break you either. Find out how much money you can spend on each avenue you take, realizing that some cost more than others but are also worth the added money. What works for you is going to be different than what works for everyone else. Pay close attention to what works and pay even closer attention to what doesn’t work. Just make sure that what you put out can be sustained for as long a period of time as possible.
You then need to create your ad content. Don’t be afraid to be creative and don’t be afraid to ask for input or ideas. You have small opportunities to catch your customers attention. Make it count. Do something that will catch their attention and their curiosity, and give them a way to give them more.
The last thing that you need to do is monitor and track how your ads do. If you find that some avenues are working better than others, try to capitalize on that. Exploit the strengths in your online marketing campaign and look for the weaknesses as well. Quit spending money on what doesn’t work. Of something is working a little, try tweaking it a bit. If something is working really well, put some more energy and money behind it. You can make it successful.
Audio Ebook Explosion, You Witness It.
Feb 5th
When you consider the purchaser of an ebook how do you imagine them? Are they sitting at home late at night searching for information or sitting in an airport browsing the web from their phone? Can you can draw certain conclusions about your potential customer, conclusions that will help you understand their wants and needs and help you figure out how to satisfy their desires.
Just from the above mentioned examples you will note that your potential customer is not browsing a library or book store for information.
If you are trying to beat a library or a book store and see them as competition you have missed your mark.
From this new perspective you understand that your potential buyer is A. Busy and B. Capable of downloading information from the web in many formats.
You can also assume that because they are considering purchasing information from the web that have some disposable Income.
Knowing this at the start of creating an ebook package may help you in reaping more profits by supplying more of what your customer wants.
Busy people who are on the go look for solutions that fit their hectic lifestyles. How much more valuable would it be for the late night web surfer if you could provide an audio version of the information you are providing so they can shut their laptop and learn about it from the comfort of their bed? How to could you better serve the man or woman stuck in an airport running from gate to gate if you could provide for them and audio book they could listen to with their .mp3 player while on the run?
Imagine how offering this group of people a sample of the audio could clinch the deal!
Creating a complementary audio version of ebook you are offering lends credibility to the original ebook, much the same way a movie about a book boost the sales of a traditional novel.
By adding an audio version of your ebook the benefits’ are then two fold. The audio exposes the eBook to a wider audience (those that don’t have time or like to read) while also simply bolstering the Ebooks status by having it.
Turning an ebook into an audio ebook is easy and can be accomplished with a fairly inexpensively with a microphone and some open source recording and editing software.
Simply turn on the microphone and read the ebook yourself and then later edit out the mistakes.
There are many professional looking SWF (First meaning “Shockwave Flash”, but later changed to “Small Web Format” ) players to play audio samples which you can be easily add to any HTML, ( Hyper Text Markup Language) sales page so there is no reason to fear the process.
Although it may take a little more time to get your ebook to market the benefits’ of more sales at higher prices will more than offset the investment.
