Internet Marketing 2.0 | Blog Marketing |
Advertising
3 Steps to Find “Freebies” to Add to Your eBook
Nov 22nd
Those of us who regularly shop on line are familiar with the array of free gifts, free bonuses and just plain freebies that are offered to a visitor to a website to encourage them to buy. How could you collect, select and offer free gifts, which will be valued as much as the original merchandise that is being purchased, put these gifts together and add them to your eBook? There are just three steps to do that very thing. They are:
1. Identify your key words in each chapter of your eBook. Now, type those words into your favorite search engine. You are looking for free eBooks on the same subject in more depth, by a greater expert than you are, or by someone who gives a new and fresh angle to the topic. Add a link to the free eBook in each chapter of your eBook.
2. Research the Internet for related free gifts. Now you are looking for things that you could give as free gifts in your eBook that will make it more appealing and give it more pass-along appeal to your readers. For example: If you are selling gardening supplies, find a planting guide on the web that can be downloaded and include that as a gift in your eBook.
3. Download the freebies. Visit the freebies pages on those web sites. Most sites have freebies and encourage you to distribute them.
Other key words I searched for are freebies, free eBooks, and free reports and then gave the key word that I wanted the free stuff for. Like… “freebies for gardeners”.
Give your reader the vest that you can offer. Give them your book, additional reading material and free gifts to boot. Everybody loves a bargain!
Link To This Post
1. Click inside the codebox2. Right-Click then Copy
3. Paste the HTML code into your webpage
codebox
powered by Linkubaitor
E-books and Affiliate Programs
Nov 21st
Some E-books combine very well with an affiliate program. When the affiliate receives some extra benefit from promoting the viral message, like being able to brand your E-book with his affiliate links, the affiliate makes a sale when a reader buys through a branded link. You benefit from increased traffic on your website because the affiliate is willing to promote the E-books for you.
Be absolutely certain that your message includes a clear call to action. There shouldn’t be any doubt whatsoever about what you intend recipients to do. Make sure that the instructions are perfectly clear so that recipients know HOW to act. The action that you require should be simple and obvious as well. Don’t make things complicated or it will confuse the reader, such as by adding numerous links.
Remember the K.I.S.S. principle Keep It Simple Stupid! The incentive should be clear to those you want to take an action. Readers will look at your offering for about seven seconds before they move on. If it takes longer than that for them to figure out what it is you want them to do, they will move on. Don’t make your message vague or difficult to comprehend. If you do, chances are you will lose them. You must respect your readers enough to express your message clearly.
Once you are sure you have an E-book that will be of value to an affiliate program, approach them with your idea and be able to show that it will be mutually beneficial.
Viral Marketing using E-books is one of many techniques that all together have a cumulative effect in attracting customers and subscribers to your business and in attracting targeted visitors to your website. You will very soon find out that this is an excellent way of increasing sales, subscribers and referrals.
Link To This Post
1. Click inside the codebox2. Right-Click then Copy
3. Paste the HTML code into your webpage
codebox
powered by Linkubaitor
Start Viral Marketing Campaigns Using eBooks
Nov 21st
Viral Marketing sounds like something bad but it is actually something very good. It is, also, a powerful way to generate traffic to your website.
Think about how a virus spreads from on person to another. One person gets sick and just by sneezing they can give the virus to many more people… those people get sick and share their germs with everyone they know and the next thing anybody knows is that there is an epidemic. That is the very concept of viral marketing. The idea is to get everyone to spread your marketing message around because they want to.
Now let’s look at using an eBook to start your viral marketing campaign. First you create an eBook… a really good one that has links to your website, to your sales page and affiliate links to products and services that you recommend… and you give it to three people. In the book you encourage those three people to give it to their friends and family.
Before you know it the eBook is spreading across the Internet like wild fire. Digital information duplicates easily and quickly so before you know it, thousands of people could be reading your free eBook.
Make certain that you let people know that they have permission to forward the eBook around the Internet. When you create the eBook, you have the right to give people certain rights. One of those rights could be that you allow them to give the book to other people. Make it clear that this book is free to give away.
You can write the eBook yourself, use private label content or you can hire a ghostwriter to prepare the content. There are a lot of ways to create an eBook. Once you have your eBook written, use software to create your eBook.
Link To This Post
1. Click inside the codebox2. Right-Click then Copy
3. Paste the HTML code into your webpage
codebox
powered by Linkubaitor
Your eBook is your Viral Salesman
Nov 21st
eBooks are the future and the future is now. The printed word on paper and bound into books used to be the only way information was given and received. They were great, you could take them with you and put them on shelves and they do still exist and will continue to for the foreseeable future but the time of the eBook has arrived.
The marketing eBook is a slightly different animal from just an eBook. Marketing eBooks contain text, images, links to web pages and navigation controls. The marketing eBook has become a very important part of marketing on the Internet.
With a marketing eBook you can present your story in an effective way and include links to your web sales pages. Your eBook can become your best salesman.
First, your eBook needs to be interesting and informative. It always has links back to your web site and to your sales page.
Next, be sure that you have a prominent section telling readers that they are free to give your eBook away. Let them know that they can post it on their site as a free download, that they can use it as a bonus, and that they can bundle it with other products. This is the way to create viral marketing for your products or services. Remember those links back to your site contained in the eBook?
Last but certainly not least before you send your eBook out to the world, double check spelling and grammar and be sure that you have tested every link to verify that it goes where it is supposed to go. Obvious errors will reflect badly on you and will not be of much value to you, it could even by damaging.
Post your eBook to some of the eBook directories. Many let you post it for free, or will let you post a link on their site to your eBook.
Link To This Post
1. Click inside the codebox2. Right-Click then Copy
3. Paste the HTML code into your webpage
codebox
powered by Linkubaitor
Four Good Reasons to Use Viral eBooks
Nov 21st
It is a well known and widely accepted fact, that eBooks….FREE eBooks…are one of the best weapons in a viral marketing campaign arsenal. Here are four good reasons why this is true today and will continue to be true for the foreseeable future:
1. eBooks are cheap to produce and don’t take long to set up. If you have articles that you have already written about the subject you are promoting, you can simply combine these articles into an eBook. If, on the other hand, writing isn’t your forte, you can use rebrandable eBooks that have been produced by others. Just use your favorite search engine and do a web search for “rebrandable eBooks”. You will get a lot of hits and have many to choose from. One way to distribute these eBooks to visitors to your website is to give them as a free gift for subscribing to your newsletter. If your eBook contains material that people will want to share with their friends and family, they will pass it along to them… they will pass it along to others…and you will make money.
2. eBooks are capable of reaching a large audience. The only limiting factor is the enthusiasm or the participants. Therefore, it is absolutely vital that your eBook contain something that people will want to share like timely information or humor. Remember that people like to know something that the rest of the world needs to know. They will pass along something that makes them look like they are in-the-know.
3. eBooks are a way to sell other products other than the one you originally targeted. For example; if you are selling garden products, your customers could also be interesting in eBooks about lawns, trees landscaping, etc.
4. eBooks are effective in building your reputation. It is an implied recommendation if you give a quality eBook and users willing pass on to others.
Link To This Post
1. Click inside the codebox2. Right-Click then Copy
3. Paste the HTML code into your webpage
codebox
powered by Linkubaitor
