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Management
An Online Marketing Campaign Can Be Easy
Feb 5th
An effective online marketing campaign can be almost as important to selling as the product or service itself. It doesn’t matter how great it is that you have made, it goes nowhere without a good way to market it. Because the marketing is so important it is easy to be intimidated by it but it doesn’t need to be that way. You can build one if you break it down into bite size pieces.
First thing you need to do is figure out who your customer is. What is the perfect customer you are looking for? How old is my customer? What is their sex? Where do they work? What type of work do they do? What is their household Income? Is what I am offering realistically in their price range? Where do they usually go to look for what I am offering and what does it usually take to get their business. Not all of these questions apply to your particular product or service but the first thing for you do is find out what questions apply and then answer them.
The second thing that you need to do is to find out how you are going to get their attention. Where is it that you are going to go to try and get their business? Are you going to focus on just one avenue or are there several that you can use effectively to reach wider range of customers? Look at all the different avenues available to you whether putting ads on other web sites or pay-per-click. Find out what others are doing and see if it would work for you.
A third thing that you need to do is set a budget. It may not be cheap but it doesn’t have to break you either. Find out how much money you can spend on each avenue you take, realizing that some cost more than others but are also worth the added money. What works for you is going to be different than what works for everyone else. Pay close attention to what works and pay even closer attention to what doesn’t work. Just make sure that what you put out can be sustained for as long a period of time as possible.
You then need to create your ad content. Don’t be afraid to be creative and don’t be afraid to ask for input or ideas. You have small opportunities to catch your customers attention. Make it count. Do something that will catch their attention and their curiosity, and give them a way to give them more.
The last thing that you need to do is monitor and track how your ads do. If you find that some avenues are working better than others, try to capitalize on that. Exploit the strengths in your online marketing campaign and look for the weaknesses as well. Quit spending money on what doesn’t work. Of something is working a little, try tweaking it a bit. If something is working really well, put some more energy and money behind it. You can make it successful.
5 Marketing Moves for Business Success
Nov 24th
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5 Marketing Moves for Business Success
Marketing has traditionally been broken down to a formula known as “the 5P’s” – the five factors that make up an organization’s marketing strategy. If these are done consistently, well, and for a long enough period of time, these 5 factors also become part of their brand.
So far, so good. But the problem is that no one can seem to agree on exactly which 5 P’s are important, so the list typically includes: people, product, place, process, price, promotion, paradigm, perspective, persuasion, passion, positioning, packaging, and performance.
Wow. Sounds complicated, huh? Let’s try and simplify effective marketing into five moves – five concrete actions – that you can implement immediately. Your challenge: try one or more of these NOW.
Move 1: Move Up
DOUBLE your normal price and see what happens.
This could sound crazy, but maybe it is,may be it’s not.
Indeed Businesses that compete on price lose. Period.
The easiest thing your competition can do is undercut your price. In fact, the first thing they will copy is your price. It takes no imagination, no creativity, no innovation, no market leadership, and no vision to lower the cost of something. And it hurts all parties involved. Lower prices always mean lower profits. Studies have shown that a 1% drop in price leads to an 8% drop in profit.
What happens when you double your usual price?
Several things. Prospects perceive:
* An increase in the value of your product/service
* An increased level of prestige in owning/using your product/service
* An increased level of trust in you – and all your other offerings (the halo effect)
* An increased level of confidence that your product/service really works
A marketing consultant once said: “Be expensive or… be free.”
Price doesn’t find clients. VALUE finds clients. And those clients that value your work should – and will – pay according to that value.
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Move 2: Move In
Moving in means moving closer to the customer. Live in their world, think about their problems, and think about their clients and prospects. What’s the first step? Research. Preparation. Homework. Industry, regional, business, and company news is now at every salesperson’s fingertips on the Internet. If you’re not intelligently researching your prospect’s issues, challenges, and pressures, how can you possibly come in with a credible solution?
Don’t like sitting at the computer all day? An even better idea is to hit the street. Visit businesses, talk to your contacts in the fields you serve, get some firsthand information about what’s going on in their world – what are their challenges, perspectives, obstacles, priorities; what are their dreams, their “only-ifs,” and their biggest aspirations?
Is this a lot of work? You bet. Do the majority of salespeople put in this kind of effort? No way. Which is exactly why YOU should.
That brings us to Move 3.
Move 3: Move Ahead
Moving ahead means going above and beyond what most salespeople are doing. It means putting in the work – yes, the real, hard work – that makes the difference between being a peddler and being a partner.
Want to move ahead? Start by avoiding doing things your prospects dislike.
Here are the top 10 things salespeople do that buyers dislike according to a Purchasing magazine survey. See if you (or your sales team) might be guilty of any of the following professional no-no’s:
10.Failure to keep promises
9. Lack of creativity
8. Failure to make and keep appointments
7. Lack of awareness of the customer’s operation (“What do you guys do here?”)
6. Taking the customer for granted
5. Lack of follow-through
4. Lack of product knowledge
3. Overaggressiveness and failure to listen
2. Lack of interest or purpose (“Just checking in”)
… and the Number 1 dislike: Lack of preparation.
You can also move ahead by charging more (remember Move 1?) and DEMONSTRATING the VALUE of your product service with hard numbers.
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Here’s another way to move ahead: stop the ridiculous game of “closing the sale.” Closing is not a technique; closing is not a trick; closing is not about magic phrases and looks and power games. Closing should be a natural extension of your conversation, and the two most effective questions you should ask your prospect as you near the end of your value-based discussion are:
1. Does what we’ve talked about so far make sense?
2. What would you like me to do next?
And also alow your prospect to say no when he feels to do so. I leaned this in Jim Camp’s great Book “Start whithin No”.
Answer to Question 1: If you’ve prepared for the meeting, discussed the prospect’s key issues, and monetized the value of your solution, of course it makes sense!
Answer to Question 2: “Let’s go ahead” or “Let’s do the paperwork.” Or if your prospect answers this with “Get Out” or “Drop Dead,” you have a pretty good idea that the sale is not ready to close. Seriously, carefully listening to the answer to this question will allow you to address any hidden concerns, hesitations, or issues – right then and there before the prospect would otherwise blurt out an abrupt “No!” to any other traditional “ask for the sale” verbiage that so many sales trainers recommend. Remember, you’re not there to sell – you’re there to HELP THE PROSPECT BUY. In other words, you’re there to make him know that he needs what you are offering to him.
Move 4: Move Aside
Here’s another thing that most sales and marketing people have a hard time with: you can’t be all things to all people. Move Aside is about finding your niche, and claiming your expertise in a narrow area of specialty. In plain English, this means you want to become the “Go-To Guy” for your specific product or service – the exact opposite of a “jack-of-all-trades and master of none.”
The people you speak with will have a very different reaction to these two mental images of your product/service:
* “I think we can make this fit.”
* “This is exactly what we’ve been looking for.”
Another point to highlight is that you can start in a very little territory and then expand in a larger along the dventure.As your budget and reputation grow.
A study done by the University of Standford revealed that every year around one million of new Businesses are built. 800.000 will close the doors or go down during the first five years. And whithin the 20% that survived 80 % will close before end of the tenth year. The worst is that the 85% who have overcome the tenth will keep doing what they were doing the last ten years.
Move 5: Move Alone
Right now, you are lost in a sea of gray. Me-too rules the day. Everywhere you look, there is more and more and MORE of the SAME OLD THING sold by the SAME OLD PEOPLE in the SAME OLD WAY. Boring. And deadly.
The problem is that people don’t buy gray. If you and your company and your offerings blend into the background, you might as well close up shop right now. Let me put it another way: all companies go bankrupt. It’s just a matter of time. Want proof? Out of the 100 largest companies of 50 years ago, 17 survive today. And none of those 17 are the market leaders they used to be.
Why? Shift happens. If you’re not separating yourself from the crowd, you’re blending in – and nobody will even notice you, much less seek you out and tell their friends about you.
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Here’s a good test to see if your marketing and sales strategies are in the category of “moving alone” – they are if you’re doing something that:
* is “simply not done” in your industry
* customers will make a remark about (remarkable!)
* goes against conventional wisdom (I call this “uncommon sense”)
* others (including your competition) think is “crazy”
* others (including your competition) will actually be AFRAID to copy
Get silly. Get crazy. Get an attitude. Get noticed.
Author Seth Godin perhaps put this most succinctly when he said, “Safe is risky. And risky is safe.”
Heck! But Respect the law!
Let’s conclude with a recap of the 5 Marketing Moves:
1. Move Up = Get more valuable
2. Move In = Get closer
3. Move Ahead = Get smarter
4. Move Aside = Get specialized
5. Move Alone = Get noticed
Taken together, these will also help you make the Ultimate Move = Get insanely great.
And remember the immortal words of Jerry Garcia:
“You don’t want to be considered the best of the best.
You want to be considered the only ones who do what you do.”
Software Of The Century For Internet Marketers
Nov 5th
“People who succesed, have been always very lucky, If you don’t believe me, ask who failed.” Hey don’t close off, I am kidding. keep reading, I read it somewhere. Heck !
Nowdays dozens products are brought out every single day. Some better than others.
Among all the Gurus out there or what ever you name them whit their products, few are really worthy to our time. How many times have we been disappointed by claims made to us and turn to be none sense. Politness applied here. At the same time some have have been great guides. Those here have today placed to our disposal faclities, wich allow us to do our tasks easier, faster and more efficiently.
Like Einstein said: “Nothingis created, Nothing is lost, Everything changes”.
Falling off on a large percentage of no worthy products should not turn off the willingness of feeding our mind, improving ourself. Because, beside of the discoveries we’re later glad we did, We also might get a different point of view over something we new from someone else. This is how one learns to adjust things and improve.
I read a book a while now. Since back then, when I come across of many things I remember it. It says: “If it is a Book you have to read especially , it will be placed in your hands timely”. by< wallace D. Wattles>
It seems to me that’s how all the things happing in life. Where do I wanna come whit that? I think this program will have a huge role for people regarding their presence in the Affiliate Marketing if they take part of it. I had to share it whit you. As no serious Internet Marketer want to miss this.Learn more
10 Effective Ways To Reduce Your Business Costs
Oct 31st
Here are 10 Effective Ways of how you could Reduce Your Business Costs.
1. Barter
If you have a business you should be bartering goods and services with other businesses. You should try to trade for something before you buy it. Barter deals usually require little or no money.
Try networking your business with other businesses. You could trade leads or mailing lists. This will cut down on your marketing and advertising costs. You may also try bartering goods and services with them.
3. Wholesale/Bulk wholesale warehouse or buy them through a mail order wholesaler. Buy the supplies you are always
running out of.
4. Free Stuff
You should try visiting the thousands of freebie sites on the internet before buying your business supplies. You can find free software, graphics, backgrounds, online business services etc.
5. Borrow/Rent
Have you ever purchased business equipment you only needed for a small period of time? You could have just borrowed the equipment from someone else or rented the equipment from a “rent-all” store.
6. Online/Offline Auctions
You can find lower prices on business supplies and equipment at online and offline auctions. I’m not saying all the time, but before you go pay retail for these items try bidding on them first.
7. Plan Ahead
Make a list of business supplies or equipment you’ll need in the future. Keep an eye out for stores that have big sales. Purchase the supplies when they go on sale before you need them.
8. Used Stuff
If your business equipment and supplies don’t need to be new, buy them used. You can find used items at yard and garage sales, used stores, used stuff for sale message boards and newsgroups etc.
9. Negotiate
You should always try negotiate a lower price for any business equipment or supplies. It doesn’t hurt to try. Pretend you are talking to a salesman at a car lot.
10. Search
You can always be searching for new suppliers for your business supplies and equipment. Look for suppliers with lower prices and better quality. Don’t just be satisfied with a few.
In conclusion, there are many ways of how we could save money and time and still remain in our efficiency in the earnings per share we pursue. Every thing we do in buisness, we keep in mind the essence of doing it, growing is a part of it. When reducing your cost make sure it wont attain your efficiency.
