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Internet Marketing
6 Ideas for Viral Marketing
Nov 20th
Here are six ideas to help you start your viral marketing campaign:
1. Purchase the branding rights to a viral eBook. Allow people to give away your free eBook to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.
2. If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don’t have one. Just include your banner ad at the top of the board.
3. Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice in tact.
4. Write an eBook. Allow people to place an advertisement in your free eBook if, in exchange, they give away the eBook to their web visitors or E-zine subscribers.
5. Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or eBooks. Include your resource box and the option for article reprints at the bottom of each article.
6. You can easily find products on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide “branding rights”. That is where you can include your own name, website, and contact information.
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The Many Facets of Viral Marketing
Nov 20th
In the beginning, e-mail was the one way that viral marketing was started. Since that long ago day, viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing campaign. Seven of those ways are:
1. E-mail: It was first but it is still around and still used. It is, however, getting a little harder to use as more and more government restrictions are placed on it. Still… it does work.
2. Newsletters: This is an extension of e-mail but it a very effective tool. If you include enough timely and valuable information, a good newsletter can drive up the number of visits to your website.
3. Blogging: Providing the tools on your website to enable bloggers to interact with one another is a terrific way to get the message about your product of service out there and being talked about. Bloggers have their ears to the ground for new products and services.
4. Chat Rooms: A chat room on your website can and does encourage interaction among your customers and that can’t be a bad thing. Also, you can use the chat room to schedule special events like having an expert available to answer questions on a given day at a given time.
5. Tell-a-friend Script: If you add this with a statement saying that e-mail addresses supplied will never be shared with third parties, you can increase your potential customer list greatly.
6. Video Clips: Including cool video clips on your website will keep the interest up and increase traffic.
7. Flash Games: Although they are a little costly to start, they are an extremely effective tool to get your viral marketing campaign going. Once they are launched, they require nothing more from you.
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What Works & What Doesn’t in Viral Marketing
Nov 20th
Stop with the enforced e-mail forwards already! Trying to force or bribe people to forward your info to a friends or family in order to be rewarded or win looks skanky in today’s ultra-permission-based world. Especially when you tell visitors nothing about their friend’s or family’s privacy in the space directly next to the e-mail form.
A true viral campaign gets forwarded because consumers are compelled to do so by the glory of the content, not because you bribed them with points or something else.
What absolutely will not work:
Suggesting that e-mail recipients forward your message to their friends and family will not work. Adding a line at the bottom of your e-mail that reads “Please feel free to forward this message to a friend” is more likely to get it deleted than forwarded.
What absolutely will work:
Offering something worthy of sharing like a valuable discount, vital information or offering an incentive for sharing like additional entries into a sweepstakes or an added discount or premium service will work.
Relevant or timely information, research, or studies that are included in your e-mail might encourage the recipients to share with their family and friends. Interactive content like a quiz or test, especially if it’s fun, will inspire forwarding.
Jokes and cartoons are almost always forwarded to everybody the recipient knows. Why? Because they are entertaining and entertainment is meant to be shared.
A really cool multimedia experience is always going to achieve a lot of pass-along. Rich media is new and the novelty and tech factors alone are often enough to make the e-mail recipient eager to share it.
Oops! Almost forgot one really important thing….You can craft a brilliant e-mail following all the rules, but if a consumer visits your site and has an experience less that what was promised, you are going to achieve viral marketing, alright…the bad kind. So be certain that your product or service is ready and is as advertised.
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Getting a “Buzz” On
Nov 20th
Viral marketing has matured a bit over the years. There seems to have been a shift to the web not just being seen by agencies and brands as another tick box for any ad campaign, which is significant enough, but now being the medium where a campaign is launched to create a buzz before it hits TV and print. Even before a movie is released which used to be seen as the pre-launch buzz-generation activity. Big business “gets it”.
Buzz works! It can work for small and start-up businesses, as well. The planning stage of a viral campaign will set out objectives and develop the viral theme for a buzz. There are three core components to any viral campaign and businesses of any size can use them. They are:
1. The creative material: the viral agent that embodies the message you want to spread in a digital format (image, video, text, etc). The trick is to put together material that people will be eager to share with their family and friends and people are much more eager to share “advertainment” and advertisement.
2. Seeding: distributing and placing the agent online in places that provide the greatest potential spread. Direct viral material downloads or links on specialist viral third-party web sites in order to create awareness and spread before users get to the campaign destination site.
3. Tracking: Measuring the spread of the campaign to provide accountability and prove success. It is absolutely vital that you know what is or is not working. The only way to get that information is to track the results of your seeding.
Lessons have been learned, trends have been developed and there is definitely some science involved in creating a buzz successfully. The buzz technique is here to stay and, if used strategically, it can make a difference to the success of your e-business.
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Blogging Brings You Fame and Riches: Bringing Your Business to the Next Level
Nov 15th
Have you ever dreamed of becoming rich and famous? Of course, everybody does, but not everyone have what it takes to be a movie star or a world famous supermodel. But, have you ever considered that even regular people like you can become famous through blogging? Indeed, blogging can bring you fame and it can even make you rich.
As an online business owner, you know that the key to success in your online business is by getting targeted traffic in your website. Targeted traffic is the type of people that you want to visit your website and not just anyone in the internet. To do this, you need to advertise your products throughout the internet through affiliate programs, banners, emails, article publishing websites, and etc.
However, have you ever considered blogging as a tool for marketing?
Basically, blogging is what people use today as a sort of journal. Some use it as an outlet of their frustrations by writing about it, others use it as a diary where people put in everything that happened to them on a particular day, but there are some people who found out that blogging can be a great tool for marketing.
You have to consider the fact that people do love to read blogs. And, with the millions of people logging in on the internet on a daily basis, you can just imagine how many people might enter your blogging website and read your blogs.
So, how can you market your products or services in a blogging website?
Well first of all, you have to remember that you should never treat blogs as a marketing tool although this is your purpose for it. Instead, try treating it as a way to communicate with other people. The last thing that people wants to see in a blog is some salesman trying to aggressively sell their wares on the blogs they wrote.
So, how can you sell your products?
You’ll be surprised as to how many ways you can market your products. You have to remember that people don’t like salesmen trying to push their products up on their faces. What they want is someone who is a regular person like they are who knows a little something about a particular thing, which is your product.
What this means is that when you write blogs, never try to be a salesman. Instead, you have to think like a customer who tried your product and loved it. Ask yourself what they would say about your product in a blog. By thinking and writing like a customer, you will be able to relate to other people. You will be on their side and you will be their friend.
That is how you should market on blogs. You need to be a customer who is satisfied with the products or services you are selling and that you are simply want people to know about it and that you recommend it. If you believe in your product or services so much, then you won’t have any problems at all.
To make this even more believable, try adding some of the pros and cons of the products. But, don’t emphasize the cons, just try to mention it.
Blogging can bring you fame if you do it right. Remember these tips and you will be well on your way in making your blog famous as well as your business and the products or services you are selling.
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