Internet Marketing 2.0 | Blog Marketing |
Marketing
A Marketing Strategy Will Get Them Caught In Your Web
Feb 1st
Your goal as a business is the same as everyone else, whether big or small, to get new customers and keep the ones you already caught. You need to have a marketing strategy that will use the web to catch them and keep them. It can seem hard to get it put together but the great thing is once you have the right marketing design and strategy in place it will keep working for you and be easier to follow every time you implement it.
Research is going to be the key to developing a good marketing strategy. Finding out as much as you can about your clients, their tendencies on the web, where they look for information about your particular service is important. It is also important to know as much about their demographics as possible to custom tailor a marketing strategy to suit their needs and interests and capture their attention. Once you find out these things as well as every other bit of information that is pertinent to your industry find what ways are being used to attract them. What are your competitors doing? Is it working? How can it be improved. Also look at where they are doing their advertising and find ways to do it better in those locations, or if it would even be a good place to advertise in the first place.
It is rare to find but there will be those around you who say that you are wasting your time, that you don’t have what it takes to market effectively on the web or that your strategy won’t be effective. Don’t listen to those voices, especially of you are one of those, doubting that you have what it takes to make it. The knowledge is out there for you to take advantage of that will show you how to get it done right.
There are plenty of people to outsource parts of your marketing campaign to, whether it is doing graphics work for you or doing research on your potential customers. There are those that can make your website optimized for search engines so that you are easier to find. There are so many resources available to you that can help make you a success that are actually affordable. Seek them out and find out how they can help you. There are those who can make websites for you at a very affordable rate and can help you get your web presence up and running.
The web is a great place to business and developing a marketing strategy that will bring you customers is easy and affordable. It will take some research and learning and a little bit of time but once you finally get the right marketing strategy in place the web will have your customers caught in no time.
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7 Ways To Increase Google Adsense Money
Feb 1st
Here’s seven tips to increase your Google Adsense money.
1. Limit your Adsense blocks to one per page. While you might think that multiple ads mean multiple ways to increase your Google Adsense money, what really happens is that lower value ads are placed on your site. If the visitor is going to click, you want him to click on a high value ad.
2. Use multiple formats. The main Ads by Google block is great, but it is only one of three formats. The other two are the text link ad (which you can make look like your navigation bar) and the Google search tool. Using one of each of these formats does not violate rule #1.
3. Place a large rectangle above the fold. The best way to format a page is to have your headline followed by a large Adsense block. Start the keyword-rich article down below.
5. If you want to make Google Adsense money, you have got to chase higher paying keywords. As you build websites, you will find that some Adsense clicks are only worth a penny or two while others bring in a couple of dollars. Highly competitive high dollar industries like insurance and personal injury law tend to be best. When in doubt, use the Google Adwords tool to determine whether advertisers in the industry are spending a large amount per click.
6. Generate more Traffic to your site. If you have a click through rate of 10 percent, you know that 10 percent of all new visitors who come to your site will make you money. So, go out and entice more people to your site. It will make you more Google Adsense money.
7. Test, test test. All of the above are suggestions based on “best practices” that other people have observed. But to make real Google Adsense money, you’ve got to test things out yourself. Change the colors on the ads and see whether that affects your click through rate. Move the ads around on the page. Try different size ads. Then, when you find a format that works, stick with it.
Google Adsense can be a profitable way to build websites for cash. But, you have to treat it as a business. In most cases, blogging about your life won’t bring you much in the way of Adsense Income. While even earning a few dollars for keeping an online diary appeals to some, if you want to make a business out of being a Google Adsense publisher, you have to take it seriously.
That means chasing the high value keywords, developing Adsense friendly websites, and driving traffic to it. You have to test to make sure everything is producing as well as it can.
And, that’s how you make real Google Adsense money.
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Effective Seo Should Come Cheap
Jan 31st
Few days ago someone posted a comment on the site, asking about SEO and Adwords. Though I dropped few words on what I could suggest to her. Using both. I thought what if I come up whit some more explanation about SEO(about Adwords view preview post). So here we go …
Search engine optimization or SEO is the hottest way to drive targeted traffic to your website. Maximizing the benefits of a well optimized website will yield lots of earnings for the marketer. However, optimizing your site might cost you thousands of dollars if you are not skilled in this area.
But to tell you the truth, you can essentially get information on low cost SEO anywhere in the Internet. But only several really show you how to work out an affordable search engine optimization endeavor. And those few that really inform include this article.
1. Link exchanges
One cheap SEO method that can get you best results is through link exchanges or linking to and from other web sites. Depending on the websites that you would like to exchange links with, this tool could even cost you nothing at all. Contact the author or owner of the web site you want to have a link exchange with. You will be surprised with the eventual spiking up of your page ranking using this means of getting your website optimized.
2. Write or acquire key word rich articles
Writing truly informative and keyword-rich articles is one surefire way to make your Internet business more visible than ever. It’s either you write your own articles or you get them from article directories that allow you to post these articles on your website as long as you keep the resource box or the author’s byline in tact. Just don’t stuff your articles with keywords that even idiots would get bore of reading them. The readability and freshness of your articles will still be the basis of whether your writers will keep on coming back to your website or not.
3. Catchy Domain Name
What better will make your target visitors remember your website but with a very easy-to-recall domain name. Something sweet and short will prove to be very invaluable. Registering your domain name is not for free. But creativity is.
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4. Organize your site navigation
Providing easy steps in navigating your site is one way to make your visitors become at ease with your site. This, in turn, will improve the flow of traffic to your website.
Low cost SEO is always evolving like any other approach in information technology. There are many methods that can very well land you on the top ten rankings of Google or on any other search engines. Some may cost a lot but there are methods that can give you the same results at a low price or you can even do on your own such as those mentioned above.
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5 Benefits Of Internet Marketing With Article Marketing
Jan 31st
If you are serious about internet marketing, and increasing Traffic to your website by any means necessary, one of the avenues well worth considering is that of article marketing. Article marketing involves using content that is keyword rich, informal and easy to access to draw potential customers and visitors into your website. There are numerous benefits associated with using internet marketing through the act of article marketing, five of which are outlined in detail below.
1 – Through article marketing you are providing additional avenues for potential customers and other visitors to find your website because you are creating additional links to your website on highly trafficked websites. The more avenues there are for potential visitors to find you, the more likely you are to be found.
2 – Through article marketing, you are building inbound links to your website. These inbound links are one-way links, which makes them the most advantageous type of linking for search engines like Google to follow. If your search engine page rank matters to you, then creating these inbound links is an important part of marketing your website, and article marketing can allow you to achieve this quickly and effectively.
3 – Article marketing allows you to build a name for yourself. Most article syndication websites have biography sections where you can share information about yourself and your Niche. By writing informative articles that people actually want to read, you are establishing a name for yourself as an authority on whatever subject you are writing about.
4 – Article marketing is free, which is one of the best benefits. You are getting your content out there, spreading the word about your website to the world, and it does not cost you a dime. By putting your content out there, you are building powerfully on your traffic potential, and submitting your content to article directories will not cost you anything but some of your time when putting your articles together to submit.
5 – Article marketing allows you to make excellent use of keywords, because you are writing about something that relates to your website. When you create links and get your name out there in content that is rich with relevant keywords, it will increase the Seo capabilities of your site, and allow you to build a powerful correlation between the information that you are offering in your article, and the capabilities of your website. Customers will have one of those eureka moments when they realize that they can travel to your site for more of the same excellent information, and this is an outstanding way to draw in new visitors from a highly respected source for information.
There are numerous other benefits associated with internet marketing through article marketing, but these should jump start your thinking processes when it comes to crafting articles to bring new visitors to your website. If you are serious about internet marketing, writing articles for syndication for the purpose of article marketing is certainly an advantageous way for you to go.
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5 Marketing Moves for Business Success
Nov 24th
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5 Marketing Moves for Business Success
Marketing has traditionally been broken down to a formula known as “the 5P’s” – the five factors that make up an organization’s marketing strategy. If these are done consistently, well, and for a long enough period of time, these 5 factors also become part of their brand.
So far, so good. But the problem is that no one can seem to agree on exactly which 5 P’s are important, so the list typically includes: people, product, place, process, price, promotion, paradigm, perspective, persuasion, passion, positioning, packaging, and performance.
Wow. Sounds complicated, huh? Let’s try and simplify effective marketing into five moves – five concrete actions – that you can implement immediately. Your challenge: try one or more of these NOW.
Move 1: Move Up
DOUBLE your normal price and see what happens.
This could sound crazy, but maybe it is,may be it’s not.
Indeed Businesses that compete on price lose. Period.
The easiest thing your competition can do is undercut your price. In fact, the first thing they will copy is your price. It takes no imagination, no creativity, no innovation, no market leadership, and no vision to lower the cost of something. And it hurts all parties involved. Lower prices always mean lower profits. Studies have shown that a 1% drop in price leads to an 8% drop in profit.
What happens when you double your usual price?
Several things. Prospects perceive:
* An increase in the value of your product/service
* An increased level of prestige in owning/using your product/service
* An increased level of trust in you – and all your other offerings (the halo effect)
* An increased level of confidence that your product/service really works
A marketing consultant once said: “Be expensive or… be free.”
Price doesn’t find clients. VALUE finds clients. And those clients that value your work should – and will – pay according to that value.
[Value1Widget]Free is also a powerful price point. And, of course, free is remarkable. Which is another facet to moving up – you move up when you give VALUE first. For free. Got a great idea for a prospect? Great! SEND IT TO THEM. Even better, got a business lead for them? Hand it over! Did you come across an article, a profile, or a piece of research that directly impacts their business? Clip it and mail it to the top person with a brief note. That prospect’s door is now open.
Move 2: Move In
Moving in means moving closer to the customer. Live in their world, think about their problems, and think about their clients and prospects. What’s the first step? Research. Preparation. Homework. Industry, regional, business, and company news is now at every salesperson’s fingertips on the Internet. If you’re not intelligently researching your prospect’s issues, challenges, and pressures, how can you possibly come in with a credible solution?
Don’t like sitting at the computer all day? An even better idea is to hit the street. Visit businesses, talk to your contacts in the fields you serve, get some firsthand information about what’s going on in their world – what are their challenges, perspectives, obstacles, priorities; what are their dreams, their “only-ifs,” and their biggest aspirations?
Is this a lot of work? You bet. Do the majority of salespeople put in this kind of effort? No way. Which is exactly why YOU should.
That brings us to Move 3.
Move 3: Move Ahead
Moving ahead means going above and beyond what most salespeople are doing. It means putting in the work – yes, the real, hard work – that makes the difference between being a peddler and being a partner.
Want to move ahead? Start by avoiding doing things your prospects dislike.
Here are the top 10 things salespeople do that buyers dislike according to a Purchasing magazine survey. See if you (or your sales team) might be guilty of any of the following professional no-no’s:
10.Failure to keep promises
9. Lack of creativity
8. Failure to make and keep appointments
7. Lack of awareness of the customer’s operation (“What do you guys do here?”)
6. Taking the customer for granted
5. Lack of follow-through
4. Lack of product knowledge
3. Overaggressiveness and failure to listen
2. Lack of interest or purpose (“Just checking in”)
… and the Number 1 dislike: Lack of preparation.
You can also move ahead by charging more (remember Move 1?) and DEMONSTRATING the VALUE of your product service with hard numbers.
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Here’s another way to move ahead: stop the ridiculous game of “closing the sale.” Closing is not a technique; closing is not a trick; closing is not about magic phrases and looks and power games. Closing should be a natural extension of your conversation, and the two most effective questions you should ask your prospect as you near the end of your value-based discussion are:
1. Does what we’ve talked about so far make sense?
2. What would you like me to do next?
And also alow your prospect to say no when he feels to do so. I leaned this in Jim Camp’s great Book “Start whithin No”.
Answer to Question 1: If you’ve prepared for the meeting, discussed the prospect’s key issues, and monetized the value of your solution, of course it makes sense!
Answer to Question 2: “Let’s go ahead” or “Let’s do the paperwork.” Or if your prospect answers this with “Get Out” or “Drop Dead,” you have a pretty good idea that the sale is not ready to close. Seriously, carefully listening to the answer to this question will allow you to address any hidden concerns, hesitations, or issues – right then and there before the prospect would otherwise blurt out an abrupt “No!” to any other traditional “ask for the sale” verbiage that so many sales trainers recommend. Remember, you’re not there to sell – you’re there to HELP THE PROSPECT BUY. In other words, you’re there to make him know that he needs what you are offering to him.
Move 4: Move Aside
Here’s another thing that most sales and marketing people have a hard time with: you can’t be all things to all people. Move Aside is about finding your niche, and claiming your expertise in a narrow area of specialty. In plain English, this means you want to become the “Go-To Guy” for your specific product or service – the exact opposite of a “jack-of-all-trades and master of none.”
The people you speak with will have a very different reaction to these two mental images of your product/service:
* “I think we can make this fit.”
* “This is exactly what we’ve been looking for.”
Another point to highlight is that you can start in a very little territory and then expand in a larger along the dventure.As your budget and reputation grow.
A study done by the University of Standford revealed that every year around one million of new Businesses are built. 800.000 will close the doors or go down during the first five years. And whithin the 20% that survived 80 % will close before end of the tenth year. The worst is that the 85% who have overcome the tenth will keep doing what they were doing the last ten years.
Move 5: Move Alone
Right now, you are lost in a sea of gray. Me-too rules the day. Everywhere you look, there is more and more and MORE of the SAME OLD THING sold by the SAME OLD PEOPLE in the SAME OLD WAY. Boring. And deadly.
The problem is that people don’t buy gray. If you and your company and your offerings blend into the background, you might as well close up shop right now. Let me put it another way: all companies go bankrupt. It’s just a matter of time. Want proof? Out of the 100 largest companies of 50 years ago, 17 survive today. And none of those 17 are the market leaders they used to be.
Why? Shift happens. If you’re not separating yourself from the crowd, you’re blending in – and nobody will even notice you, much less seek you out and tell their friends about you.
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Here’s a good test to see if your marketing and sales strategies are in the category of “moving alone” – they are if you’re doing something that:
* is “simply not done” in your industry
* customers will make a remark about (remarkable!)
* goes against conventional wisdom (I call this “uncommon sense”)
* others (including your competition) think is “crazy”
* others (including your competition) will actually be AFRAID to copy
Get silly. Get crazy. Get an attitude. Get noticed.
Author Seth Godin perhaps put this most succinctly when he said, “Safe is risky. And risky is safe.”
Heck! But Respect the law!
Let’s conclude with a recap of the 5 Marketing Moves:
1. Move Up = Get more valuable
2. Move In = Get closer
3. Move Ahead = Get smarter
4. Move Aside = Get specialized
5. Move Alone = Get noticed
Taken together, these will also help you make the Ultimate Move = Get insanely great.
And remember the immortal words of Jerry Garcia:
“You don’t want to be considered the best of the best.
You want to be considered the only ones who do what you do.”
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