PPC stands for Pay Per Click –  a very use and  popular advertising technique on the Internet. It’s actually Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, when a visitor clicks on an ads,  usually links or banners, he will then be land on the advertiser page to who it will cost an amount, mostly pennies.

In fact, PPC advertising ( some people call it “keyword auctioning”) is all about bidding for the top or leading position on search engine results and listings.  It works like this: advertisers buy or better saying bid on keyword phrases that are relevant to their products or services – the higher you bid, the higher you get rank on the search results and that leads to more traffic to your website. Advertisers would then pay the bidding price every time a visitor clicks through the ads that leads them to their website.

Google adwords is a PPC advertising type.

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