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Posts tagged Advertising
Here Are More Tips For Pay Per Click [PPC] Marketing
Sep 29th
Some of the most successful techniques for enhancing your online image are: search engine optimization (SEO), and pay per click advertising campaigns(PPC).
Basically it’s all about helping customers find your website and business. A pay per click advertising campaign is easy to start. You open an account and deposit some money as a starting balance with the search engine company that you are advertising with. You enter your site’s URL, title and description and bid on relevant keywords. A site selling wine might bid on keywords such as “wine”, “red wine”, “wine club” etc.
When someone searches for “wine club” the details of your site appear, in the form of a search result with the URL, title and description you entered. If they then click on your listing, your account is debited the amount you have bid on that keyword.
Pay per click offers a high level of assurance that your campaign is reaching the proper target. What makes them so effective is that someone who has searched for your product is already qualified when they come to your site, which is selling the product or service they are looking for. Pay per click campaigns, however, are not perfect. Without constant monitoring, you sometimes risk incurring advertising costs that can spiral out of control, focusing on terms that don’t convert well for your product or services or lose out during a bidding war.
It is important that your keywords are relevant and link to the page that contains information relating to that keyword. Bidding on keywords can be expensive. An alternative strategy is to bid on related keyword phrases which no-one else is bidding on. You may then be #1 in the rankings, monopolizing the traffic for those searches and only have to pay the minimum amount per click through. Related keywords and phrases can include synonyms, incorrect spellings, alternative words and phrases, closely related words/phrases, and so on.
Then, perhaps most importantly of all, you need a ‘landing page’: (a) specific page(s) created for visitors referred from marketing campaigns to maximize conversion. Landing pages can be a series of related pages within an existing site structure or they can be a microsite, which is specifically setup for a campaign, typically with its own campaign URL – an example is Norwich Union’s (faintly annoying?) www.quotemehappy.com
Using Money to Make Money
There are different types of landing pages that work best depending on the campaign objectives – a landing page integrated into the sites structure or a landing page specifically created for the campaign.
Integrated pages may not work so well in terms of conversion. Bespoke landing pages tend to produce higher conversion rates but it requires more effort and maintenance. So you need to work out whether the cost of producing this type of page is offset by the potentially higher conversion rates and better campaign results.
Some simple guidelines for effective PPC are keep ads and landing pages relevant; provide enough detail for a decision; capture the audience’s imagination and their data as quickly as possible; forget the guru’s page length, graphics and menu options type arguments and FIND OUT WHAT WORKS, as in all direct marketing test, test, test.
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… Major Pitfall to Avoid While Using Google Adsense
Sep 25th
Anyone using Google Ads is aware of the great potential of income by way of visitors visiting your website or blog and clicking on one of the Google Ad Links and registering a payment in your Google Adsense account, sounds simple.
The major hurdle for people is getting that website traffic to your site, and reading the various information guides on the internet will provide you with practically thousands of useful ways of generating traffic such as keyword rich web pages, article writing and reciprocal linking to name but a few.
But people must also realize there are actual ways on the internet that are expressed in articles as being the golden ticket to riches, which are in fact the sure fire and quickest way to get yourself banned by Google, ruining any potential of you making a decent income from your website, and people must be aware of the problem outcome.
From my own experience when first starting out with Google Adsense, I found myself to be very impatient at the fact that I may have to work at my website for possibly years to generate enough traffic to click on my ads and earn me a decent income from my website. So being frustrated at this lengthy procedure, I embarked on searching Google for possible quick fix methods which would start traffic flooding to my website and greatly increase the potential of visitors clicking on my Google Ads.
The method I fell upon was the TRAFFIC EXCHANGES, which guarantee visitors to your site in exchange for you visiting other people sites. Some of these TRAFFIC EXCHANGES operate with Google Ad clicking in mind, promising no guarantee that people would click on your Ads, but you will see an increase in Google Ad clicking.
Being stupid and impatient and at the time not realizing I was doing anything really wrong I joined ten of these TRAFFIC EXCHANGES and built up my traffic credits every day for a month and sure enough I got thousands of visitors and quite a few clicks on my Google Ads, it wasn’t thousands of dollars but it was enough to put a smile on my face.
Then like a bolt of lightening from the heavens, a nice little email came from Google expressing they had been detecting invalid page impressions from TRAFFIC EXCHANGES and if this was to continue they may have to ban my account.
Now I tell you I immediately went to all them TRAFFIC EXCHANGE accounts and promptly deleted my urls to my Google Ad site and ceased the use of these traffic programs straight away. Sure the traffic to my site dropped to under ten a day, but I felt very lucky and relieved that Google had not banned me permanently from the Google Adsense program.
The trouble with the terms and conditions at Google Adsense, is it does not clearly state what is illegal page impressions and it wasn’t till I received this email that I realized I was doing anything wrong, and I’m pretty sure that many webmasters out there have had the same conclusion and have not been as lucky as me and have had their Google Adsense accounts permanently closed.
This articles main purpose is drive a point home, if you’re wanting to make an income from Google Adsense, then the slow methodical approach of adding keyword rich web pages and writing and submitting articles over many months will eventually start giving you that much needed traffic and hopefully reward your hard work with enough Google Ad clicks to give you that dream income. Do Not Cheat!!
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Use These Top 7 … to Make Sure Google Adwords is Making You Money
Sep 19th
Most people don’t realize that the more money you spend for Google Adwords traffic in comparison to the Google AdWords ads in the positions below and above your ad, the less amount of traffic that will come to you.
If you’re looking at it by percentages, ask yourself: If your sales could go up 20%, would that be good if (all things being equal) your cost per click expense goes up by 30%? If this has in fact happened to you, congratulations! You have fallen into the Google Adwords CPC spiral. You have allowed the Google AdWords algorithms which determines the cost per click to add to the Google bottom line at your expense. If none of this makes sense, it should at least be clear that Google is making a fortune and they are only going to make more and more in the future.
This is the hardest thing for some Internet Marketers to understand. Google does not want a scenario where your sales drop 20 percent and the cost per click drops 20 percent as well, even though, if this happens to you, you will have effectively brought down your expenses and surprisingly, your profits will double or maybe even triple.
Never forget and always remember that you decide what you pay Google as well as the quality of traffic that comes from your Google AdWords campaign. Follow the following seven solid pieces of advice and watch what happens to your campaign.
1. Stay out of the top three positions where the lowest quality impulse clicks are most abundantly found
2. Get better traffic by improving your CTR by improving your ad.
3. Being in position 4-8 can be more lucrative by bringing in the more educated and serious buyers and keeping that cost per click down.
4. Don’t be afraid of running the ad on the second page for higher qualified traffic. Remember, the game is to hit the perfect balance between price and position.
5. The higher the CTR you have, the more traffic you’re getting and Google Adwords rewards you for a high CTR by giving you a better position
6. By continually challenging your own ads with simple split test methodology, you can improve the CTR over time. Let two ads run and keep slightly changing the one with a lower CTR in an attempt to beat the leader. This is not rocket science. This can also work with keeping two and trying to beat them with a third ad.
7. Scan your campaign and pull out the lowest converting keywords to improve your overall CTR. Don’t throw them away, just separate them into their own Google Adwords Ad Groups.
Keep the following line in your head till it makes sense without thinking about it…
SALES CAN GO DOWN and still profits can climb higher!
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Do Pay Per Click Advertising Campaigns Really Work?
Sep 15th
Pay per click advertising works through search engines that have an agreement with a business. This business will place a small ad on the results page for certain key terms. The listing on the search engine page usually has a title, a short heading, and a short promotional wording blurb. Depending on the search engine, the advertiser may or may not get to control the text. The advertiser pays nothing to appear on the results page itself. He or she only pays a previously agreed upon amount to the search engine when a visitor clicks on the ad itself.
Despite its popularity and its once record profit returns, pay per click advertising has lost something in returns. It is still, however, one of the best, fastest, and most effective methods of advertising on the web. According to Google’s record profit posting recently, lots of people see these ads and click on them. While it is true that pay per click advertising is only worth it if the sale gets from click to close, those businesses that do manage to close the sale have an excellent deal in their hands with pay per click. This means that customers are usually directed to their site for about five cents each, depending on the price of the key word. Pay per click advertising is even better than high search engine rankings because the ads can go up in just a few minutes while changing your web page content to improve your rankings, even with the help of a search engine oriented text company, can take weeks.
There are many different current companies that offer pay per click advertising. Google’s pay per click program is called AdWords. Google estimates that over eighty percent of internet users visit Google as a search engine. That results more customers seeing the ads than most businesses ever thought possible. Google allows you to create your own ads. They do, however, have a service that will design your ad for you if you choose. Yahoo is the other most popular pay per click program. Yahoo’s Overture works through partner sites like MSN and Alta Vista. Through these many sites, they claim to allow you to reach over ninety percent of internet users.
Choosing a company to sign up with can be difficult, but the most difficult part of pay per click advertising will be the planning and writing stages. To make the best pay per click ad campaign, you have to bid on key word phrases that work best for you, write the most effective ads, and have a strong, quality page when they click on your ad. The price of some key word phrases is extraordinarily high, so picking the right phrases immediately is your best bet. If you know how to catch the customer’s attention and offer them a perfect presentation, you will get the sale almost every time. If you don’t, you will lose some serious money with pay per click advertising.
Some people recommend using a search engine oriented professional to design your pay per click advertising campaign. However, the right campaign can be self-managed, with the right skills. You need some understanding of consumer psychology, excellent writing skills, and plenty of time to research what will work for you. Before you get ready to start your pay per click campaign, be sure to do some research into what is out there with regard to your product or services. When you get ready to write, you’ll want to notice that the best campaigns are legitimize by what their pages declare about them. Without that legitimacy, your ad will not only fail, it may be removed by your pay per click service. The search engine company you choose to work with may be able to help you find the right key words, but their suggestions can sometimes be ineffective. You can find the best key words by using several services and performing web research on a regular basis.
Pay per click advertising campaigns can be very effective if your ad is well written and if your target site helps to complete the sale with the customer. Without these elements, pay per click advertising is simply a waste of your valuable time and money. You would be better off with a traditional ad campaign.
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Google AdWords – 5 Killer Steps to Make Profit Instantly
Sep 11th
If you have never really considered running your own home business before, you should. There is no better way to make a living than working for one’s own account. You set your own hours. You work whenever you want. You can travel and vacation whenever you want.
Therefore, here are five killer steps to profit from Google AdWords that you will not find in any e-book, and that any AdWords expert will reveal to you. Apply these to your online business and succeed fast:
1. Target profitable two tiers or residual income niche markets.
2. Use right tools for your Google AdWords keyword research.
3. Purchase a domain name and create a landing page for each niche product that you promote with AdWords.
4. Capture email addresses of your landing page visitors.
5. Follow up with your subscribers and profit by pre- selling your niche products. Plus, back end sell.
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ PROMOTE PROFITABLE NICHE TWO TIER OR RESIDUAL INCOME PRODUCTS AND SERVICES ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
First, the products, or services that you promote with Google AdWords must target niches where people have lots of money to spend.
Second, you can make much more money if you advertise two tier or residual income products.
Two-tier programs reward you for signing up affiliates. This way you earn commissions not only on your own sales, you earn commissions on their sales too.
A good example of residual income services are web hosting affiliate programs where you can profit from your sales lifelong!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ USE RIGHT TOOLS FOR YOUR GOOGLE ADWORDS KEYWORDS RESEARCH ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
First, did you know that you could spy on your competitors’ keywords by using an amazing tool called GoogSpy?
http://www.googspy.com/
Just enter a domain name of your direct competitor and see on which keywords they are bidding. Just this little known secret could make your AdWords profits soar. Moreover, the best: It is FREE!
Second, since the competition in the pay per click marketing is fierce never use only free keyword research tools like Overture’s Keyword Selector Tool.
You will miss many profitable keywords if you do so. To succeed one of the best tools that work is Click Ad Equalizer.
This software literally shows you exactly what affiliate programs you should sign up and exactly with which keywords to sell! Click Ad Equalizer does all of the work for you by finding the most profitable keywords and products in minutes and delivers the cost per click on cheaper search engines!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ PURCHASE A DOMAIN NAME AND CREATE A LANDING PAGE ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
If you don’t have your own web site for each niche product or service that you advertise via ppc search engines, you are leaving money on the table. Read on to discover why…
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ CAPTURE EMAIL ADDRESSES OF YOUR LANDING PAGE VISITORS ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
Yes, you can promote affiliate links directly with Google AdWords. However, this way you will lose many prospects that you could contact later and making money.
Imagine…
When you promote an affiliate link, you drive traffic directly to the affiliate’s web site. If a visitor doesn’t purchase the product immediately, chances are he or she will never purchase it again. Of course, the best affiliate programs place a cookie on their prospects’ browsers. In this case, you still are paid if your prospect returns to your affiliate’s site. That is why it is important to select the best affiliate program from the beginning.
If you can achieve 1% visitor to sales conversion ratio, (it means 1 sale from 100 visitors) with Google AdWords – you have a winner product!
Now, if you have a simple subscription form on your landing page and you have a great web copy encouraging your visitors to subscribe to your newsletter or an e-mail course, you will enjoy not 1% but 20 – 30% visitor to subscriber conversion ratio when driving targeted traffic to your web site with Google AdWords. Therefore, when you capture email addresses, you build a list. Moreover, as you know – the money is in the list!
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ FOLLOW UP WITH YOUR SUBSCRIBERS AND PRE-SELL YOUR PRODUCTS AND SERVICES ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
This step is where the real profit is made. Simply, create quality targeted content in your newsletter or course, and later follow up with your prospects using autoresponders.
It is said that the products and services are sold after 7 – 9 follow up messages. Besides, you can contact your subscribers anytime later as new quality products hit your targeted niche market.
Therefore, you need a simple action plan that should help you boost your Google AdWords profits. As you can see, without a web site you cannot profit as much as you could by creating a simple one-page web site.
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