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Posts tagged viral marketing
Your eBook is your Viral Salesman
Nov 21st
eBooks are the future and the future is now. The printed word on paper and bound into books used to be the only way information was given and received. They were great, you could take them with you and put them on shelves and they do still exist and will continue to for the foreseeable future but the time of the eBook has arrived.
The marketing eBook is a slightly different animal from just an eBook. Marketing eBooks contain text, images, links to web pages and navigation controls. The marketing eBook has become a very important part of marketing on the Internet.
With a marketing eBook you can present your story in an effective way and include links to your web sales pages. Your eBook can become your best salesman.
First, your eBook needs to be interesting and informative. It always has links back to your web site and to your sales page.
Next, be sure that you have a prominent section telling readers that they are free to give your eBook away. Let them know that they can post it on their site as a free download, that they can use it as a bonus, and that they can bundle it with other products. This is the way to create viral marketing for your products or services. Remember those links back to your site contained in the eBook?
Last but certainly not least before you send your eBook out to the world, double check spelling and grammar and be sure that you have tested every link to verify that it goes where it is supposed to go. Obvious errors will reflect badly on you and will not be of much value to you, it could even by damaging.
Post your eBook to some of the eBook directories. Many let you post it for free, or will let you post a link on their site to your eBook.
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Four Good Reasons to Use Viral eBooks
Nov 21st
It is a well known and widely accepted fact, that eBooks….FREE eBooks…are one of the best weapons in a viral marketing campaign arsenal. Here are four good reasons why this is true today and will continue to be true for the foreseeable future:
1. eBooks are cheap to produce and don’t take long to set up. If you have articles that you have already written about the subject you are promoting, you can simply combine these articles into an eBook. If, on the other hand, writing isn’t your forte, you can use rebrandable eBooks that have been produced by others. Just use your favorite search engine and do a web search for “rebrandable eBooks”. You will get a lot of hits and have many to choose from. One way to distribute these eBooks to visitors to your website is to give them as a free gift for subscribing to your newsletter. If your eBook contains material that people will want to share with their friends and family, they will pass it along to them… they will pass it along to others…and you will make money.
2. eBooks are capable of reaching a large audience. The only limiting factor is the enthusiasm or the participants. Therefore, it is absolutely vital that your eBook contain something that people will want to share like timely information or humor. Remember that people like to know something that the rest of the world needs to know. They will pass along something that makes them look like they are in-the-know.
3. eBooks are a way to sell other products other than the one you originally targeted. For example; if you are selling garden products, your customers could also be interesting in eBooks about lawns, trees landscaping, etc.
4. eBooks are effective in building your reputation. It is an implied recommendation if you give a quality eBook and users willing pass on to others.
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What an eBook Can Do for You
Nov 21st
An eBook that includes your marketing message and a link to your website is a proven technique in viral marketing. This method uses the multiplication effect to “explode” the distribution of your message by willing participants.
This is the basic principle that was used by Hotmail to get established. When the two founders set up their free email system, all the messages that were sent by subscribers had a text message at the bottom which identified Hotmail as the origin. People who sent emails to their friends advertised the free email site.
Using viral eBooks as a marketing method is cheap. It doesn’t take long to set up and it’s even quicker if you use rebrandable eBooks that have been written by others. Just use your favorite search engine and do a web search. You will find many rebrandable eBooks that are available on whatever subject you are interested in and that apply to your e-business. One method of distributing the eBook is to offer it to visitors in exchange for subscribing to your newsletter. If they pass it on to their friends and family it will promote your business for you.
eBooks are capable of reaching a large audience and are limited only by the enthusiasm of the participants.
eBooks are fairly easy to create. It’s possible to produce your own eBooks by combining articles that you have written or have gotten from public domain sources, such as directories.
A common approach is to use material that has Private Label Rights, including articles and reports that have been written specifically for that purpose, for that niche. Using a portion of a larger work that you have prepared such as the first three chapters of a large eBook could also be used as a viral eBook.
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6 Ideas for Viral Marketing
Nov 20th
Here are six ideas to help you start your viral marketing campaign:
1. Purchase the branding rights to a viral eBook. Allow people to give away your free eBook to their visitors. Then, their visitors will also give it away. This will just continue to spread your ad all over the Internet.
2. If you have the ability to set up a forum or other bulletin board, you really have a great tool. Allow people to use your online discussion board for their own website. Some people don’t have one. Just include your banner ad at the top of the board.
3. Do you have a knack for web design? Create some templates, graphics, etc. and upload them to your site. Then, allow people to give away your free web design graphics, fonts, templates, etc. Just include your ad on them or require people to link directly to your web site. Make sure that you include a link back to your site in the copyright notice and require them to keep your copyright notice in tact.
4. Write an eBook. Allow people to place an advertisement in your free eBook if, in exchange, they give away the eBook to their web visitors or E-zine subscribers.
5. Write articles that pertain to your product or service. Allow people to reprint your articles on their website, in their E-zine, newsletter, magazine or eBooks. Include your resource box and the option for article reprints at the bottom of each article.
6. You can easily find products on the Internet that will sell you a license allowing you to distribute the product free of charge to other people. Look for those products that provide “branding rights”. That is where you can include your own name, website, and contact information.
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The Many Facets of Viral Marketing
Nov 20th
In the beginning, e-mail was the one way that viral marketing was started. Since that long ago day, viral marketing has gone from a marketing strategy to an art form and there are many ways to accomplish the objective of creating a successful viral marketing campaign. Seven of those ways are:
1. E-mail: It was first but it is still around and still used. It is, however, getting a little harder to use as more and more government restrictions are placed on it. Still… it does work.
2. Newsletters: This is an extension of e-mail but it a very effective tool. If you include enough timely and valuable information, a good newsletter can drive up the number of visits to your website.
3. Blogging: Providing the tools on your website to enable bloggers to interact with one another is a terrific way to get the message about your product of service out there and being talked about. Bloggers have their ears to the ground for new products and services.
4. Chat Rooms: A chat room on your website can and does encourage interaction among your customers and that can’t be a bad thing. Also, you can use the chat room to schedule special events like having an expert available to answer questions on a given day at a given time.
5. Tell-a-friend Script: If you add this with a statement saying that e-mail addresses supplied will never be shared with third parties, you can increase your potential customer list greatly.
6. Video Clips: Including cool video clips on your website will keep the interest up and increase traffic.
7. Flash Games: Although they are a little costly to start, they are an extremely effective tool to get your viral marketing campaign going. Once they are launched, they require nothing more from you.
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